How to Build a Potent Brand? (Six Clues)

It’s just not enough to be brilliant. People must know and remember that you are. Let’s face it, walking around feeling complacent and entitled because you know you’re brilliant is not a viable strategy, right? So if you want to be known, remembered and recognized, it’s critical you build a brand that not only positions you as brilliant – but as irresistible and indispensable, too. How do you do that? You create a potent brand.Potency defined OK. Let’s start with a definition of potency here just to get us all on the same page. The word ‘potent’ means (i) power; authority, (ii) efficacy; effectiveness; strength; and (iii) the capacity to be, become, or develop; one’s potentiality; and (iv) a person or thing exerting power or influence.In other words, the more potent your brand, the more powerful, authoritative, effective, strong and influential you are. The best part? A potent brand makes it easier for your world, so to speak, find you, get to know you and then, want to engage with you (work with you, employ you, salute you, etc.) You get the idea.So how do you start building a potent brand? The world is moving at a staggeringly fast pace. It’s never been more important to get a grip on your brand’s core values, what it stands for and why it’s meaningful.It starts with asking questions. Take a look at the six clues below plus questions. See how willing you are to give your brand a leg up, as they say. It’s likely to turbo charge your thinking. It’ll then, hopefully get you moving forward – and building a brand with potency.1 Be Chief Influential Officer of your Brand• Are you poised to become the Go-To-Resource within your area of expertise Y/N?• How willing are you when it comes to getting out of your comfort zone Y/N?• Are you ready to stake out your territory in a more authoritative way Y/N?• Is your Brand Pulse showing strong, pumping and vital signs? (the last time you checked?) Y/N?• Would you describe your brand as robust and hardy Y/N?• Is the world around you noticing you’re becoming a center of influence Y/N?2 Set the Right Tone for your Brand• Are you clear about the intention behind your brand Y/N?• Are you really communicating you are who you say you are Y/N?• Is your brand’s voice clear, authentic and aligned Y/N?• Are you regularly minding your brand’s behavior Y/N?• Is your brand’s attitude welcoming, empathetic and transparent Y/N?3 Start Seeing your Brand as your Platform• How committed are you to showing up in your brand Y/N?• Would you give yourself a high score when it comes to inspiring your world Y/N?• Do you actually think about changing the world Y/N?• Are you at ease speaking confidently from your brand platform Y/N?4 Pay Close Attention to your Brand’s Emotional IQ• Would you say your brand lands a high score when it comes to empathy Y/N?• Are you aware the world around you has feelings about you and your brand Y/N?• Do you think you might be keeping your world at arm’s length Y/N?• Do you focus on actually creating strong emotional connections in your communication Y/N?5 Focus on Being 120% Authentic• Are you spending much effort on creating a consistent brand Y/N?• Do you know exactly what a congruent brand looks like (let alone feels like?) Y/N?• Would the world around you give you a high score as an authentic brand builder Y/N?• Do you know that feeling when your brand is out of alignment Y/N?(You always know when the wheels of your car are out of alignment, right?)6 Face Facts: The Money’s in the BrandNote: Potent brands are profitable. The definition of business, after all, is about profit, purchases, commerce and volume of trade.• So are you paying enough attention to what your world really needs the most Y/N?• Does your brand consistently deliver what your world is craving Y/N?• Are you willing to let your brand go to work for you Y/N?OK. How potent is your brand feeling right now? P.S. Don’t ever forget that building your brand is always a work in progress. (That’s the good news Y/N?)Author: Mary van de Wiel (aka Van) is best known for her global expertise when it comes to coaxing out the real power in brands to dramatically increase sales. Van is founder and Creative Director of She is a weekly contributor to Dan Schawbel’s Personal Branding Blog and the author of soon-to-be-published Dead Brand Walking: A Brand Therapist’s Viewpoint. Follow her on Twitter @maryvandewiel

What Are The Responsibilities Of A Property Management Company

When you own investment property, hiring a property management company to look after your asset is sometimes better than handling everything yourself, particularly if you have more than one property.However, you will want to make sure you feel confident handing over the reins of your hard-earned investment and that you are in fact getting your money’s worth. Here are some of the requirements you should look for when you are considering hiring a property management company:Reports: You should expect financial reports on a regular basis and find out if they intend sending the same monthly, quarterly or annually. These reports should include all of the accounts such as money received, bills paid and any other expenses incurred.The expense report should include maintenance for the property such as carpet cleaning, electrical, lawn care, painting, plumbing and other items like these that are reoccurring expenses.There will be expenses for cleaning a property after a tenant leaves and preparation work for the new tenant to move in.You should receive an itemized report showing all the properties assigned to their care with the unit number if the properties are apartments or office suites.Tenant Management: An integral part of a manager’s portfolio is being able to handle any tenant issues that arise with diplomacy. They will be acting as the liaison party between the owner and the tenant as well as between tenants, should the occasion arise.Some of the complaints that may need to be resolved between neighbours are complaints particularly loud music or noise. The management team should intervene and attempt to handle and resolve the matter effectively without the owner having to be involved.If at first the problem is not able to be resolved through communication, then your property manager should have other steps available to resolve the problem.Maintenance: The property management team will take calls and requests from the tenants for any repairs and maintenance as they are needed.These calls may come any time during the day or night and if there is an emergency situation that requires immediate attention your appointed management team will be able to handle the contingency.Many companies will have their own maintenance crew or accounts with companies and contractors who do various types of repair work. The property manager will assess the situation and determine if their maintenance crew can do the necessary work or if they need to hire a licensed contractor for more specialised services.Fill Vacancies: It is the duty of the management team to keep the units occupied and not let a property sit vacant for any period of time. When all the units are not occupied, the owner is losing money.A well-established property management company will probably have a database of tenants ready to take a unit as soon as a current tenant moves. This database is usually compiled as a result of their efforts at marketing such as online listings, newspaper listings and sometimes as a result of signage posted in various places in the neighbourhood.Screen Tenants:When a potential tenant comes by to inquire and look at property, it is the responsibility of the company to screen them before leasing the property to them. This may include a background check, credit check, rental history as well as personal references. Many companies have a scale of measurement that determines whether an applicant is trustworthy and reliable.Leases: The property management company is responsible for drawing, negotiating and signing leases on behalf of the property owner. This is a legal binding document that holds the lessor responsible as well as the tenant responsible for their part of the agreement.Inspections: The property leasing company should perform regular inspections of the property to ensure all tenants are treating the property within the terms of their lease. The property should be inspected for the condition of the foundations, roof, plumbing, landscaping, etc.Notices: The leasing management company will distribute notices to the tenants frequently in the form of a friendly Newsletter and inform them of any community activities, important issues and urgent matters. Things that could be included here could be upcoming building inspections, pest control treatments, scheduled “water shut-offs” etc.As the owner, you will need to give your permission for the custodian to handle things as they see fit or state clearly any limits and stipulations you may have.

Ways to Market Your Business Online – 3 Free Ways to Market Your Business Online

The internet has become a valuable communication tool in society today. The growth in its popularity has caused newspaper sales to fall dramatically the last 10 years. We no longer have to wait for the morning paper to hear and read about daily current events. In our personal life we can connect with friends and family all over the world in an instant with the internet. When the internet has advanced our ability to converse like so, why aren’t we using this tool to its fullest advantage when it comes to our businesses? When we are looking for information we go to our computer not to the encyclopedia anymore. With so many people seeking information and answers online, why not consider different ways to market your business online when your business is a solution for them?Perhaps you already have a website for your business or company, that is a great start. But unless you know how to drive traffic to your website, how will anyone other than your existing customers find your products or service? There are many paid and free ways to market your business online. Here are three very popular, free marketing methods that can be applied to your online business or website and why they are effective ways to market your business online.

Article Marketing — Writing articles that are related to your business specifically can be a great way to market your business online. After reading your article the potential customer is then drawn to your website as you have information they are seeking. If they weren’t interested in some aspect of what your business has to offer they wouldn’t be reading your article.

Video Marketing — Video marketing is a great tool. You can look a prospect pretty much face to face and be able to share how you have the answer to what their looking for. Because it is more sensory it can be very effective. With the combination of being able to visually see and hear what you have to say, the person interested is generally going to be more attentive and receptive to what you have to offer them.

Social Media — Social media sites like Facebook and twitter are an extremely common way to connect with people. Using these sites allows you to update ‘online friends and followers’ instantly. Making some status posts and updates business related without being too forward leaves room for curiosity and encourages someone take a closer look at your business. On these sites you can also post links for others to check out. It is important to keep in mind that social media is exactly that, a way to socialize. It’s not purely for self selling yourself and your business.
If you want your business to be as successful as possible it’s necessary to make your business known to as many people as possible. The internet allows us to do that. Your customers can be seeking you out instead of you seeking them. It shouldn’t be a matter of if your going to find ways to market your business online but how.

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